Carlos Matajira is an architect with over 20 years of experience that came to our office and asked us to do a rebrand of his logo. After studying and discuss which was the way to go, we decided that the logo concept was right but his form and structure was wrong.
So, we decided that the golden ratio concept was the perfect match for his icon. Golden ratio represent the perfection and the beauty of the structures, buildings, plans and generally the work of this recognized architect. To complement the rebrand work, we adjust the color making it a little bit more vibrant and dinamic. Finally, we changed the typography by choosing a strong and condensed font to portrait his personality.
Here is the result.
